Donald Trump won not only the primary in New York, but also the button sales, according to “The Button Man,” 76-year-old Mort Berkowitz, who started making and selling political buttons in 1972. This is his 11th presidential election.

He said the hottest-selling button in this election season so far is “We Shall Overcomb!” with an image Trump’s hair going in many different directions. “Everybody loves it, even people who like Trump,” Berkowitz said. “If Trump and Hillary win the party’s nominations, it will absolutely help my sales. I can retire.”